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Creative studio, committed to a better future

Little Green Space provides expert visual storytelling through website design, brand identity and illustration. We are committed to businesses who want their success to be matched by responsibility towards their community and our planet. Your organisation, however noble its mission, is nothing without a strong creative identity, a plan, and advocates to carry its message.

Work together

Web design

Your products, portfolios, courses and blogs complemented by earth-friendly credentials. Every successful business needs a website!



Fresh logos, fonts and colour palette to create a unique marketing and social media presence, inspired by your vision of the natural world.



Infographics, embellishments, custom patterns, and other special commissions to tell a powerful story about your brand.

Little Green Space designed our amazing website and vastly improved our social media presence. We are so grateful for Jenny’s help to generate support for our youth led mission to reforest The Gambia.

- Kemo Fatty,

Our structures are created from reclaimed timber and we avoid use of materials that impact negatively on the environment, so we couldn’t have chosen better than Little Green Space. The process was enjoyable with great communication throughout, and we are always getting compliments about how beautiful our website is!

- Keith Rogers,

Yakum works alongside indigenous communities to protect the Ecuadorian Amazon. Through Jenny we were able to communicate our work to the world, and to attract donors, collaborators and funding.

- Nick Ovenden, Yakum Director

Little Green Space was a dream to work with when creating my womenswear e-commerce site. Jenny’s boundless energy, enthusiasm and professionalism made the whole experience enjoyable, and stress free!

- Lisa Angwin, Director,

Jenny creative ideas to boost awareness for Australia’s Aboriginal community were better than we ever imagined, and we are delighted with our new website!

- Dylan Mottlee, Founder

Jenny is amazing to work with! Creative, energetic, reliable and super thoughtful.

- Rachel Sherlock

Brands that reflect the natural world

As a great brand, you have the option of taking inspiration from nature. Earth, Air, Fire and Water provide appealing colours and textures, while natural shapes are automatically pleasing to our eye, a pattern that we intuitively connect with. Colours spark an emotional response, and are powerful marketing tools. We use nature to predict the effect colours have on the human psyche, and crucially, the influence they have over brand recognition.

The four elements in brand identity



Earth is nurturing, emphasising sincerity and organic growth



Air is imaginative, projecting freedom and fearless new ideas.



Fire brands are creative, passionate and spontaneous.



Calming, healing brands have a natural Water affinity.


I’m Jenny, graphic designer with 12 years of experience in mainstream publishing media, and 5 years as a freelancer, during which I founded Little Green Space.

Your Guide to Ecopreneurship

What inspired me to write a book?


Freelancing gave me the opportunity to travel the world, when I undertook voluntary work and learnt a lot about challenges people are facing, and the environmental problems occurring worldwide. That work planted the seed from which my book grew. I assembled material to help businesses that wish to protect our environment, to communicate their achievements and tell authentic stories through design. As an ecopreneur, I know that this is not always a straightforward process. This is why this workbook exists – to help you to decide upon and plan your policies – and put together branding and a website to match your vision.

How about a sneak peek?

Expert, creative storytelling for earth friendly brands

Your Guide to Ecopreneurship


Ecopreneurs are entrepreneurs that are driven not only by profit, but also by a concern for the environment. My book is an inspiration and resource guide for these businesses, occupying a wide range of professions; from manufacturing to marketing. It is particularly relevant for start-ups who want to be authentic and “walk the talk,” while getting credit for their actions. It shows how these companies can reduce their impact, access resources, and promote themselves through nature-inspired brand identity, website design and other methods of visual storytelling. This book, unlike others in its field, presents the subject in an accessible and interactive way, and is beautifully illustrated by published artist Margaux Carpentier.



In what ways does your product impact the planet? Think about your raw materials, supply chain, and your digital footprint.


How can we use nature to inspire our brand’s identity? Are you an Earth, Air, Fire, or Water brand?


How do we visually communicate our initiatives, projects, successes, and brand stories to an international audience?


Which ecopreneur rock stars on social media have successfully created earth-friendly initiatives, what makes them successful and authentic? How could you collaborate?

Let’s chat!

Book your 20 minute consultation

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